Product Design leader with over a decade of experience in the luxury fashion eCommerce industry, focused on building user-centric experiences and data-driven products at global scale. He leads the design discipline at FARFETCH across consumer experiences and operational tools, shaping end-to-end journeys that serve both consumers and businesses. He collaborates closely with cross-functional leaders to define strategy, drive execution, and deliver measurable impact, with a strong focus on scaling design teams and aligning design solutions with business outcomes. Alongside his leadership role, he has also provided consultancy to startups entering the eCommerce space, helping them define product strategies and build effective design foundations.